Consumer behavior is changing. In the last decade, we have witnessed the explosive growth of e-commerce where “leading the consumer to the store” is replaced by “bringing the store to the consumer”. Among different e-industries, online fashion retailing is one of the most competitive.
Online fashion stores typically face the challenge that buyers are not able to personally check the item (e.g. touch, feel the fabric, try-on different sizes). Thus, it is critical that the e-shop owners have appropriate exposure on their virtual store. For example, they need to feed customers with enough and detailed information and very good looking product images.
DIGI-TEXX is supporting our online fashion store client by processing and updating products features. More importantly, our designers manipulate each model or mannequin photo to make the clothing item more attractive to pursue customer’s purchasing intention.